SEM Tips To Help You Get Started

In the present marketing world which is completely digitally driven, it is very important to have an integrated marketing approach that uses the most important marketing channels.

Do you also need some SEM tips to help you get started? Here are some great SEM tips which can help you grow your business. Search engine marketing, if used in the right way can increase sales and create awareness about your brand. However, search engine marketing is also a complicated process and therefore you need a professional who can help you with both search engine and social media marketing in goa.

CHOOSE THE MOST RELEVANT SEARCH ENGINE MARKETING PLATFORM

Nowadays, its Google adwords and Bing ads which are the most popular search engine marketing platforms. Before choosing the platform, you should ask some questions like:-

• What’s the age of your target audience?
• How this specific age bracket will receive the information?
• Where do they usually shop?
• What kind of SEM campaigns is being used by your competitors?
• What kind of results you should expect?

Once you have the answer of all these questions, it will help you choose the platform which is beneficial/ or whether you should use some other process and not search engine marketing. For example, if your target audience reads magazines or newspaper, then it is always a great idea to spend the money in those magazines or may be some other medium which is used by your target audience.

GO SMALL WITH YOUR SEM STRATEGY

Don’t try to run too many campaigns at the same time for your business, because you may not understand the mechanics of any campaign and will end up losing money. Take some time to get an idea of what’s working and what’s not.

FOCUS ON KEYWORDS

Choosing the right keywords can help you get traffic, clicks on your website.

You can analyse the keywords using Google Analytics or can also use a SEO tool like moz.

BE CONSISTENT WITH ADS

Of course, it is frustrating for users to click on ad that conveys a specific message but takes you to a landing page which is completely different from what the user is expecting. You should make sure that your ad message conveys the right message. Having multiple advertisements with different messages can be confusing for the users, or you may have to pay for unwanted clicks.

LANDING COPY AND PAGE DESIGN IS VERY CRUCIAL

As it has been already mentioned, landing page plays a very crucial role on your conversion rates. Therefore, you have to be very careful about the landing page design and content copy. Never ever send people to a generic landing page which is not relevant to your advertisement.

Here are few tips which you need to keep in mind while designing a landing page:-

• Tell visitors what you exactly want them to do

  Nowadays, people want quick information. They are impatient. Do not make your users wait. Answer the questions of your users quickly.

• Use bullets to break your content

  Although you may like to believe that the website visitors are excited to know about us, they are not. Most of the visitors skip the long content and therefore you should use lists/bullets to grab the attention of the visitors.

• No distractions

  Do not put any unnecessary thing on the landing page. It can divert the attention of your user.

• Call to action form should be your priority

  This is one of the most integral sections of a good and effective landing page. Within few seconds of visiting the page, the user should immediately know the next step. Keep all these great tips in mind to choose the best professional for SEM and social media marketing in goa.