Outdoor advertising has always been an integral part of the city lives.This outdoor advertising includes billboards, advertisements at railway and metro stations, airports and busy markets, roadshows in the cities.
During this time, when the corona virus pandemic is sweeping the world,even this outdoor advertising has witnessed a sharp decline in growth.Since the target customers are mostly staying indoors and not even availing public transportation to avoid crowded places, the outdoor advertising market has suffered a lot.
On one hand, where the outdoor advertising media has suffered a lot,other modes of media consumption like TV content, web content, etc.have picked up to keep people entertained at home.
RISING DEMAND FOR ONLINE AND DIGITAL MARKETING
It is estimated that almost 1/3rd of the world’s total population is staying back at home as a result of this corona virus pandemic. This increase in self-isolation has been responsible for an unexpected rise in the consumption of online content.
The corona virus has forced people to maintain social distancing, which is against the basic human nature. But since people are hungry for social interaction it has led to this increase in the usage of social media. Many people now are seen to spend a lot of time online thus creating immense scope for digital marketing. The consumption pattern of home-based television audiences has also drastically picked up in this scenario by 4.5% that states a 7.5% growth. Overall, the world has been seen craving for regional content in televisions.
All this together produces a huge growth potential for digital advertising at present. You can tap these entertainment areas to digitally promote your service or product. Make tie–ups with the high SEO ranking websites to promote your product or service and offer certain online schemes.
STEPS TO IMPROVE YOUR DIGITAL MARKETING STRATEGIES
In this corona virus pandemic, when we see most of the physical businesses are shutting down digital marketing is ruling the market.Hence, when you think of long-term strategies to maintain your presence in the market in this crisis period, you should rely on digital marketing.Mentioned below are some of the suggestions you can count on while implementing digital marketing strategies:
Improve your digital presence – If this COVID19 pandemic continues you need to shift your focus to serve customers online.For this revamping your website or developing a mobile app becomes essential to build a strong online presence. Then increase your social media activity to assure your clients that you are very much active and they can connect with you anytime.
Connect with your customers through emails – You should regularly correspond with your customers on a digital level to let them know that your company is offering online services in this period of the pandemic.
Expand your Google marketing search – If you are implementing digital marketing in your business, you should keep a close eye on the SEO ranking of your website. Opt for keyword-rich content to help to boost the traffic of your website.
Go for cause marketing – During this global pandemic, you can join hands with the NGOs to help the needful. Come up with offers where you can portray that you will donate a percentage of the purchase amount for a noble cause.
RISING DEMAND FOR ONLINE CONTENT
The corona virus outbreak has not only impacted the way people lives but there has also been a huge rise in content consumption. In India, ever since the lockdown started from 24 March 2020, it has been noticed that more and more people are turning to the virtual world. This online content consumption can include;
Online training – It seems that the corona virus has put the entire world to a stand-still and put humans under imprisonment. But one of its positive sides is, a segment of people are utilizing this quarantine time to upgrade their skill set.
Here, you rely on any good web development company to design an online training website with a proper understanding of your target audience.
Online entertainment – Due to the corona virus pandemic, people are forced to stay indoors. This has triggered a sharp increase in in-house entertainment to keep them entertained.
So, be it TV, or web streaming over Netflix, Hotstar, Amazon Prime, etc. there has seen a significant rise in the figure. These apps are witnessing audiences in crores, and any kind of promotion of brands on these sites can be a significant contribution. Social media platforms are other ways people are engaging themselves to,which ultimately boosts the overall online content consumption.
The report discloses that the time people are spending on their smartphones to watch digital video ever since the lockdown has will rise 14% i.e. to 2hrs 25minutes per day. The total amount of data usage in India, through entertainment and media witnessed a growth of nearly 25%.
THE RISE IN DIGITAL SERVICES
The nationwide lockdown has also benefited another digital area which isthe online payment platform.
The government has advised the Indians to shift to digital payment methods so that fewer people go outdoor, it would be easier to curb the spread of the deadly disease, Covid-19.
Overall, payments for utilities have witnessed a growth of 73% in India during this lockdown phase. To ensure that your website can sustain this competition, you need to incorporate a secure online payment system through your website.