Why You Must Optimize Your Website for Mobile Devices?

You must have heard the same before.

What we all know that mobile is something which is going to stay for a long time. This is one of the major reasons why businesses should think about mobile users.

Do you know why?

We all know that a responsive website makes mobile browsing easy.  But why it is so important? Why you should consider mobile optimization?

Here’s a blog which will give you the top 6 reasons why your website needs to be mobile responsive.

EACH AND EVERY INDIVIDUAL IS ON MOBILE

Nowadays, smartphone users cannot be considered as exceptions. You should know that people are using smartphones excessively. More than 1 billion people are using the web from mobile devices. 80% of internet users make use of smartphone.

What this mean is that if they are online, chances are that they are using phones. These numbers will increase more in future. In other words, you should consider the audience who’re accessing web using mobile phone.

HALF OF THE WEB TRAFFIC IS ON MOBILE

According to a recent survey, mobile consumption is way higher than desktop, which concludes to a 50% digital consumption. This means most of the website traffic is through mobile.

If you want to attract the maximum traffic for your business, you should consider MOBILE. Look for a web design company in goa with the best skilled and qualified professionals who can help you design a mobile friendly website.

MOBILE USERS HAVE A DIFFERENT APPROACH

Needless to mention, it’s the same person who is accessing the web through mobile or desktop, but these people behave in a different way across all the different devices.

Even though there’s a problem of bandwidth or limitations in the same, mobile users still consume more visual media, where the focus is mainly on photographs and short video. Many image based platforms like Vine and Instagram have achieved success through the images and videos.

What you should understand is that capturing such traffic needs a great design, and that’s the only way to engage the users. Taking these steps is very crucial for your business.

MOBILE USERS SHOP MORE

Across all the devices, it’s the mobile users who spend a lot more if compared with the desktop. This has also been observed that smartphone users make the lowest amount of transaction. Therefore, if you want to sell something below 500 INR, you must consider the mobile audience.

When it comes to the tablet users, they usually spend the most using both mobile and desktop. But they won’t make a purchase if you have a poor mobile UX.

MOBILE USERS KEEP SWITCHING SCREENS ALL THE TIME

According to a recent survey, more than 90% of people switch different devices to make a purchase.

What that means is that even a desktop is also dealing with bulk conversions all the time, but eventually it’s mobile using which the users make a purchase. You must have seen people browsing their mobiles when they are extremely bored, looking for things which they find attractive, and then using the mobile to make a purchase once they have made their mind.

Your website should be able to deal with every kind of screen. If you don’t, you are losing a lot of business which will affect you in the long run.

ADOPT A STRONG STRATEGY FOR THE MOBILE LANDING PAGE

Your landing page can help you get the maximum sales. It should be there if you want to earn the maximum revenue from your business.

But what you should know that what work for desktop may not work for mobile. Principles may remain same, but the purchasing behaviour of the users who are shopping online can be different. Therefore, you have to design accordingly. Keep all these great tips in mind to choose the best web design company in goa that can help you design a mobile-friendly website.

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