Your business website may look appealing, with plenty of attractive features. But if the site fails to attract the customers and don’t convert them into sales, it is not doing the right job. In the long run, it will have a negative impact on the revenue.
This is one of the major reasons why you should look for a professional SEO expert in Pune. You can either look for an individual consultant or a reputed firm who can help you with the SEO process.
A professional SEO expert will first take some time to analyse your site, do research on your target audience and identify the strategy which will help you achieve your business goals.
An SEO expert will rewrite your HTML titles tags to immediately fix the structural problems of the site. They will ensure that your website gets searched by the engine bots, and will also get quality links from the external sites.
Here are the top traits which you should consider while looking for a SEO expert in Pune and Goa :-
YEARS OF EXPERIENCE IN THE SEO PROJECTS
There are hundreds of things which matters in SEO and it takes many years of experience in understanding what works and what doesn’t. Every website needs a different SEO strategy to succeed.
A professional SEO expert with many years of experience will be able to understand what needs to be done to get the traffic from the most popular search engines. A beginner may not know all the tactics, or have limited knowledge about the subject.
AN UNDERSTANDING OF THE COMPLETE SEO PROCESS
Search engine optimization involves three crucial tiers:-
- TECHNICAL ( the structure of the website, determines how easy or difficult it will be for the search engines to crawl the content)
- ON PAGE OPTIMIZATION ( Adding the keywords and HTML tags can help you increase the search engine traffic)
- OFF PAGE OPTIMIZATION. This process is very similar to link building.
If the search engines fail to access the content on the site or if there is some content buried in the site then no matter how attractive the website is it is useless. This means that all the SEO consultants should understand the technical problems of the search engines, and should be able to solve the problem with the help of the developers.
A STRONG RECORD OF SEO SUCCESS
You may find a lot of blog posts and articles that will share the most crucial SEO tactics. But it is not as easy as it seems. If you are thinking of hiring a SEO expert in Pune or company check the previous clients which the company has served. It will help you know how worth they are.
MARKETING SAVVY
If you don’t consider the technical issues of the website, SEO is very similar to traditional marketing. The content should be highlighted in a way that conveys the benefits to the user which will eventually convert the lead into a sale. And it should also be done in ways that appeal to the target audience quickly who are looking for a particular product/service.
A COMPLETE PERSPECTIVE AND KNOWLEDGE
The concept of SEO covers all the aspects of marketing at a deep level, the psychology of people who you are catering, the competitors present in the industry, website analytics, business models and a lot more.
Disconnecting SEO from all the other practices will eventually impact your business in a negative way. Therefore, you have to add this in your strategy. Keep all these great tips in mind to choose the best SEO expert in Pune.
Looking for SEO Expert in Pune?
We are your IT and Digital Media Team