Common Online Advertising Myths

One of the easiest tasks is to form an assumption about online advertising. You must have heard of the statements like, “this headline clearly showed”, or this was revealed in the case study, or sometimes my friend did the same in her campaign. We know all these assumptions.

While most of them are not fact based, there are some which can have a negative impact on your digital marketing strategy. This is one of the reasons why you should look for a reputed internet marketing agency in Goa who can clear all your doubts about those myths. We have created a list of the top online advertising myths which we hear.

MYTH: ADS ARE MERE SPAMS

FACT CHECK: PRIOTRIZING YOUR USER EXPERIENCE WON’T MAKE YOUR ADS SPAMMY

If you are thinking that you are spamming your target audience, just take a step back and check your strategy again. How is the look and feel of your ad? Is it professional?

Are you conveying the right information to the target audience? Are you connecting with the website visitors, or you are experimenting with different strategies to boost the page views and traffic of your website?

Your ads should grab the attention of your target audience. They should not look like a hoard of junk mails which are unread by the users. Or those useless commercials which no one is interested to watch.

MYTH: YOUR WEBSITE SHOULD BE PERFECT

FACT CHECK: THERE SHOULD BE A PLACE WHERE YOU CAN REDIRECT YOUR TRAFFIC THROUGH THE ADS 

Even when you have a new website or if your site is under construction, there is one option which you can consider i.e. PPC ADVERTISING because it will help you to connect with the leads.

Rather than sending your visitors to your home page, you can send them directly to the landing page where they have to fill a form which is more popularly known as the LEAD GENERATION FORM.

Once they fill the form, they can either sign up for a webinar or know about the new launch of product/services. Even when you have a new website, you can easily utilize the advertisement medium to get quality leads for your business. 

MYTH: DISPLAY NEVER WORKS

FACT CHECK: IT IS VERY CRUCIAL FOR YOUR BUSINESS

Few businesses believe that it is always a great idea to invest your money for a click, than a view. However, this statement is absolutely untrue. Running a business is a long process, and you would like to reach as many people as you can- especially when you’re new in the business. Isn’t it?  It is equally important to catch the eyeballs along with your future customers who want to make a purchase. 

MYTH: FOCUS ON GETTING VISITORS TO YOUR WEBSITE 

FACT CHECK: A WELL DEFINED MARKETING STRATEGY INVOLVES DIFFERENT FACTORS AND INDEPTH PLANNING 

A lot of marketers believe that the only way to get business is by attracting people towards your website. If you are also following the same strategy, you will end up wasting a lot of money. As an entrepreneur, you should make a list of the top platforms where your target audience hangout. 

If you want to generate leads through a form, you should offer them the right guidance. Offer them an incentive if your consumers subscribe your website.

MYTH: OFFLINE DOESN’T MATTER 

Advertising is a huge concept. While the internet offers a great platform to connect with the global customers, you should also consider the offline strategy that will help you create awareness about your brand. Keep all these great tips in mind to choose the best internet marketing agency in Goa for your business.