Social media has changed the world of online marketing. Blog is an effective medium for creating brand awareness and to tap into targeted traffic streams with proper use of popular social media sites like Facebook, Twitter, Instagram, LinkedIn, Google+ etc.
From a blogging perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get feedback from your loyal supporters via social media campaigns and interactions. Once you’ve built up trust and established authority, converting these readers into paying clients becomes much easier. We need to accept the concept that blogging and social media go hand-in-hand. Blogs with an elaborate social media presence is crucial to the success of a brand. Listed herein are some of the many benefits of using blogging for your business.
It’s impossible to cover promotion techniques for every blog on every social media site because each blog and each social media site works differently. But we can highlight some benefits that you will incur if you start marketing on social media. Marketing in this way will directly help in driving traffic, generating links, building domain authority, increasing traffic rank, and perhaps most importantly, getting more clients. Overall, SMM will help in driving targeted traffic to your blog, and you can benefit from the golden rule:
More targeted traffic = Higher earnings.
Here are some of the benefits of blogging as a marketing tool:
Free, Niche-Oriented Traffic: There are tons of social bookmarking websites floating around on the web. Some of these sites have users who will be really engaged with interesting content. When you find them, these users will be magnetized to your content, and your site will benefit from hyper-targeted, free traffic.
Better Visibility: Most bookmarking websites have a voting/ranking system. If your content is really good, then you will get positive signals from that site which will help in driving targeted traffic to your website.
Cheaper and Better Conversions: Using other methods to drive traffic like PPC advertising, CPM advertising, and banner ads are costly, whereas paying for social media traffic is cheap and highly targeted.
Get Higher Ranking in SERPs: Search engines give some importance to content shared on social media sites. The main purpose of search engines is to provide better results for users. Since those contents are being submitted by individuals, if you’re actively campaigning on Facebook, Instagram, LinkedIn, Twitter, Google Plus, and others, your rank in search engines will increase.
Better reach of website: Social media promotion helps in better and faster crawling of your site. Promoting old content on social media sites helps in a better and deeper indexing of your site. You can also try creating resource pages to always keep old posts relevant and shared on social media.
Brand Domination: By promoting your blog on social media sites, you can turn your website into a global brand. Users will be active and constantly discussing your blog and your work. This will build your brand’s reputation and authority, ultimately bringing in more and more traffic.
As you explore the benefits of blogging as an effective tool of social media and digital marketing, you need to be sure to avoid some pitfalls. Social media sites are all about being social. Instead of being a machine, you need to be a human. You need to understand people’s emotions and offer content/media/product based on their moods. Identify your niche, and cater to that niche. Getting numbers are good for any business, but focus more on acquiring targeted users. If you throw your net too wide, you may catch negativity from untargeted visitors.
Here are some things you should and should not do on social media sites which can help for your business.
Do’s:
- Engage with users.
- Post in a scheduled manner. Post daily, weekly or at a regular interval.
- Share links/images/video related to your niche.
- Keep an eye on social media trends and upcoming news in your niche.
- Talk about trending topics in your niche/market.
- Keep your profile information up to date.
- Target users based on demographics and interests.
- Monitor your brand presence.
- Keep your brand the same across all platforms.
- Add humor and personal touches to your updates and comments.
- Keep an eye on competitors’ strategies.
- Increase trust and loyalty among your users.
Dont’s:
- Avoid over posting.
- Avoid spamming (too much self-promotion is spamming).
- Avoid buying fans and users.
- Don’t use bots to increase your numbers.
- Never fight with your readers. Stay calm!
- Avoid insulting your fans and subscribers.
- Don’t ignore any feedback or comments. Acknowledge all of them.
- Don’t try to do it all on your own. Your target should be to do business, and a successful business is measured by the number of sales made. Enlist professional help to get your blog perform the best of you.