Social Media Advertising: Why It Works

You would be surprised to know that it’s around three billion people who are now active on social media, which means that 40% of people are logged into Facebook or any other social media platform right now. This is one of the major reasons why more and more businesses are now looking for a reputed social media marketing agency in Pune who can help them to create a strong presence for the brand online.

And that means that your customers are also accessing some social media platform right now. To get their attention (and of course eventually sales), you have to incorporate social media advertising for your business with the help of an established agency or a freelancer who enjoys a great reputation in the industry for the good work they have done.

It may seem like an easy task, but the fact is that a lot of research needs to be done before targeting your customer on social media. Which platforms should you choose? What kind of content should you post? How much money should you spend?

Needless to mention, the answers will vary from one business to another, but one needs to do a lot of research before choosing the platform which can help them get the most of their business.

So let’s try to know more about social media advertising.

DEFINTION

Social media advertising refers to the paid advertising on the different social media platforms. It can be a branding campaign or lead generation one for a shoe business. Nowadays, a lot of businesses are using the social media accounts to build a positive image of their brand, connect with the target audience, and boost their reach.

The good thing is that there’s absolutely no cost associated with setting up a FB page or any other social media account, making a twitter account, and others. But you may not reach as many people as you want through organic advertising, and that’s exactly why every business should have a budget for social media advertising.

CHOOSING THE RIGHT PLATFORM

Because, you have a specific budget it is important to consider the right platform where you would like to advertise. Few platforms are more expensive compared to the others, for instance, instagram charges you more money compared to face book. You should also do a research on target demographics before investing your money on facebook advertising.

Compared to any other social media platforms, FACEBOOK offers a huge diversity which is important for businesses that are targeting the global market. Every third adult in the world uses Facebook, and so if you have a product for the younger audience of the world then FACEBOOK is worth trying. Look for a social media marketing agency in Pune which specializes in face book advertising.

Does your audience involve the middle age groups of females? You would be happy to know that more than 80% of the pin interest users are women. This platform is the ideal option for visual products i.e. interior designing accessories, home furniture etc.

One third of adults have also become active on INSTAGRAM. Like PINTEREST, INSTAGRAM is also a visually active platform. Do a lot of research before choosing a specific platform for your online business.

CHOOSING THE RIGHT CRITERIA

Each and every platform has specific target criteria, but they may from one platform to another. Understanding the demographics of your audience is really important, and therefore doing it properly can help you reach the right people at the right time. Keep all these great tips in mind to choose the best social media marketing agency in Pune.