We investigate every possibility with regards to the security of our home or workplaces. Physical and digital observation is caution and positioned at all potential risk zones and we don’t worry about it spending some additional for individual security as well. At that point for what reason not make a difference similar parameters of security for a site?
With the expansion in innovative advances, it has turned out to be vital and hard to protect individual data on the web. Programmers, digital hoodlums are getting to data, misusing imperative information and rupturing protection in each conceivable way.
1. Loss of reputation and revenue
Very few understand that their business only has a few chances to make lasting impressions on the customers. If potential customers visit a website and find malicious malware attacking their personal data, forget loyalty, the website reputation will go down the drain. This will scare away most sane people and the brand damage would be viral over the internet within no time.
2. Your customers are the targets
Let’s put it simply. Hackers attack to –
- Acquire personal information and make malicious use of it
- Acquire banking information for fraudulent transactions
- Use your data and resources to complete their personal objectives
So this means their identity, address, cash information, emails, etc. all is in grave danger if a site is left unprotected. Only because the owner did not bother to implement a firewall or antivirus!
3. Avoid search engine blacklisting
Imagine waking up one day to knowing that a website is completely wiped off the face of internet. Yes, Google does blacklist thousands of websites everyday and thus causing about 95% loss of organic viewers (or potential customers). This is the scariest scenario for any business. As a web admin, it is crucial to keep the website SEO friendly at all times – maintained, updated and free from even trolling. Search engines immediately come to know when a website has been attacked. Then they go on to block existing or potential customers from finding your website through their search engine. Recovering from a blacklist isn’t all that easy, it is time-consuming (considering the servers and individual petitions you have to make to each one of them to remove your name) and causes a major loss of revenue and sales.
4. SME’s are at risk
If you are running anything between small to medium scale businesses, one may assume that their website is not potentially at danger of hacking. But unfortunately, it’s the exact opposite. SME’s(small to medium enterprises) are at the largest risk of online security breach because they are low in security. Hackers don’t choose which website to attack; it’s a random process that targets websites with common vulnerabilities. Hackers, if they want, can get into any website.
5. Prevention is better than cure
Implementing security measures for your system can be daunting, challenging and time consuming. But experts agree that they are utmost necessary. Partnering with a website security expert keeps business at a good standing in this digital age because while experts do their best job at securing and protecting data; businesses can focus on their sales.
In this digital age, you cannot do away with online absence. And hence, keeping your website secure is of topmost priority. The trend of hacking isn’t going to slow down so it’s only better to be safe than sorry.